OBJECTIVE
Rebrand for SOLIDshot as a product for performance sport training and wearable tech.
Early Logo Concepts
Created a visual language around the S for SOLIDshot. Incorporated the original sensor design as a motif within the brand, was inspired to design something along the lines of sports and technology.
Final Logo Design
The final logo design contains a versatile modern "S" that has a sensor motif within. Kept the original SOLIDshot colors.
APP Design
The app has gone through many design interactions after being field tested. It went from a stage of player engagement to coaching but we didn't want it to take away from the responsive feedback from the sleeve.
The constraints with the app design was that we didn't want it to take away the responsive feedback from the sleeve. It's more a settings and targets for post shooting engagement.